News - 1US Winemaker Tour 2012
Moet Hennessy USA kicked off the 3rd Annual Winemaker Tour on February 6th, 2012. The winemaker
tour aims to get a fast start in new distribution and awareness of the portfolio’s new vintage releases.
In addition, a key focus of the tour was to create buzz and training around the icon wines
and to generate on-site purchase.
Winemakers from Newton, Domaine Chandon, Terrazas de los Andes, Cheval des Andes, Cloudy Bay and Numanthia embarked on a 4 city, 4 day tour through Boston, New York City, Washington DC, and Dallas, TX. To further build the knowledge base of key trade, winemakers also participated in an icon wine training and panel discussion, consumer event and individual press appointments throughout the week. 1100 trade guests, 300 consumers, and 150 key distributor representatives were sampled and trained on our wines over the course of the tour.
The entire program was featured and promoted on www.estates-and-wines.com
to drive consumer awareness. We look forward to sharing more about our sales and press mentions
with you in the near future.
tour aims to get a fast start in new distribution and awareness of the portfolio’s new vintage releases.
In addition, a key focus of the tour was to create buzz and training around the icon wines
and to generate on-site purchase.
Winemakers from Newton, Domaine Chandon, Terrazas de los Andes, Cheval des Andes, Cloudy Bay and Numanthia embarked on a 4 city, 4 day tour through Boston, New York City, Washington DC, and Dallas, TX. To further build the knowledge base of key trade, winemakers also participated in an icon wine training and panel discussion, consumer event and individual press appointments throughout the week. 1100 trade guests, 300 consumers, and 150 key distributor representatives were sampled and trained on our wines over the course of the tour.
The entire program was featured and promoted on www.estates-and-wines.com
to drive consumer awareness. We look forward to sharing more about our sales and press mentions
with you in the near future.
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Download the Estates & Wines Book 2012
News - 2The Ultimate Collection
Estates & Wines have just released a special edition of icon wines from six of their estates in some of the world’s most famous wine regions. This extraordinary collection of wines is a wonderful opportunity to savor the aromas and discover the flavors of such famous wines as Cloudy Bay, Cape Mentelle, Terrazas de los Andes, Cheval des Andes, Newton and Numanthia. The name symbolizes a journey of discovery - a journey which takes wine lovers to lands and places that they may neither know nor ever have visited. With the Ultimate Collection case, wine drinkers can embark on an exciting voyage which will lead them to new tasting adventures.
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Press Kit
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